Lottery Operator Solutions
Mobilotto – Making it easier for Lottery Operators to reach their customers.
The Mobile Lottery Market is Massive
Today, over five billion people have mobile phones, yet many have no access to a computer. Many other mobile phone users live in economic regions that cannot support lottery terminals. How far should people be expected to drive or walk to get to their nearest lottery terminal? Mobile lottery solves all of these problems. And it is a virtually untapped market.
Drive New Channel Sales
The mobile lottery market is anything but conventional. Mobilotto helps Lottery Operators increase their bottom line by servicing a market that does not respond well to traditional distribution channels. Putting a lottery terminal in your customer's hand will drive new incremental sales and complement existing infrastructure.
Safe & Secure
Canadian Lottery Operators are facing increased scrutiny by regulators and the public in an effort to reduce fraud. Mobilotto supports current Canadian recommendations.
E-Tickets created by Mobilotto cannot be tampered with or duplicated. The application allows the lottery operator to generate the ticket and register it to the mobile phone owner through a secure and encrypted channel. The lottery ticket is transformed from a bearer instrument to a registered instrument making it safer and more secure than traditional ticketing methods.
Lower Distribution Costs
Lottery Operators continue to make investments in new ticket dispensing and self-checking terminals, user ID cards, and better printing technologies to combat crime. Mobilotto, on the other hand, requires no terminals, paper, maintenance contracts or dedicated phone lines, and it requires less advertising. Legal expenses with Mobilotto are expected to be lower than with traditional lottery.
Know More About Your Customers
Mobilotto’s unique mobile lottery application will allow Lottery Operators to collect statistics and demographic information from their users. By learning more about their customers’ preferences and behaviours, Lottery Operators will be able to better communicate with them, which will in turn drive sales.
An Inconvenient Truth
We live in an “I want it now” world where convenience sells.
- Self-serve gas stations have reported declining lottery ticket sales as fewer customers pay inside.
- Traditional lottery revenues are stagnating as new terminal locations decline.
The current distribution strategy is simply too inconvenient for today's connected consumer. But put a ticket-dispensing terminal in their hand, and it is highly probable that they will make a purchase.
