Geo-Loc Patent

Mobilotto’s geo-locational technology (Geo-Loc) provides the Mobilotto GameCore system with unique features enabled by its patented Location Based Services (LBS) technology. With GeoLoc, Mobilotto has the ability to locate users with or without a device GPS, the ability to build location profiles for further user-targeting and the ability to categorize user preferences and behaviours based on location.

The GeoLoc Benefits:

Jurisdictional enforcement
Identifies that the player is in the correct jurisdiction of play.

Point of Sale referral
Location identification can be used to direct players to nearby lottery retailers.

Locational Marketing
Enables location-based communications and marketing for increased relevance and success.

The GeoLoc key features:

Location Tracking
Real-time data is processed and analyzed to generate the Location Intelligence and Location Profiling data.

Location Determination
Portrays the location of non-GPS and GPS aware devices using cellular network information or raw GPS data. Latitude and longitude can be determined for a user and reverse geocoded into an address, postal code, or nearest intersection.

Location Intelligence
Using GeoLoc’s Location Intelligence solutions, Mobilotto can target notifications based on the location of the consumer. Notifications can be further targeted to feature participating Mobilotto clients that are in proximity to the user’s home or work locations.

Location Profiling
GeoLoc provides functions to return the top locations where a user has spent time over a period of days, months, or over the past year. Knowing where a user has been will allow Mobilotto to build a more focused profile to target notifications and interests that are available in the user’s frequently visited places.