Lottery Operators

Lottery operators have a pressing need to expand into new sales and distribution channels.  A primary driver of lottery sales is consumer convenience and ready access to a lottery sales terminal. Operators using traditional, expensive terminals seek a high geographic density of consumers. Mobilotto’s solution solves this issue by delivering a lottery application onto millions of mobile devices, which are carried by consumers on average 14 hours per day, and outnumber computers more than 3 to 1.

Through Mobilotto, lottery operators will be able to significantly increase the number of sales points within their jurisdiction.

A Winning Business Model

While the current Canadian distribution model pays approximately 7.7% of the face value of the ticket to the ticket seller, both the payment construct and rates are currently under review by many lottery issuers.  In other countries, the revenue rates may be significantly different; flexibility in the business model is critical for future international opportunities.