MobiLotto customized mobile gaming and marketing solutions

Products & Solutions

The application design principles follow a series of elements including recognized gaming standards, flexibility to be applicable to most phone types, a consistent customer experience, and expandability to offer a wide variety of game types.

From a customer experience point of view, we will ensure the game is easy to play with the least amount of keystrokes as possible, fun and interactive.  Further, we do not deviate far from the replication of the existing lottery process, and can have it play in an anonymous or player identification mode.

Solutions

Mobilotto provides a lottery solution to enable direct to consumer sales  and communication via mobile devices.  The Mobilotto solution includes both client applications, mobile web interfaces, server infrastructure and custom integration with legacy systems to provide an end to end lottery operator solution.  Mobilotto’s approach is modular providing flexible implementation options and to leverage existing lottery investment in internet infrastructure, payment systems, and player management systems.  With Mobilotto, each deployment is customized to meet the requirements of the operator and it’s market.

Mobilotto’s modular approach extends throughout the solution, all the way to the customer’s client  device.  The heart of the solution is the client LaunchPad which enables secure play of  popular lottery, casino or other games of skill or chance.  This LaunchPad allows for seamless introduction of new games and technologies without complicated actions to be taken by the end user – simply click on the new offering and the new game module is packaged and delivered over the air to the consumer’s device. Mobilotto’s LaunchPad will present new game modules to the consumer automatically and allow the user to add or suppress the game to their device.

Built into the LaunchPad is a sophisticated opt-in marketing capability to inform the consumer of upcoming draws, good causes being supported, or other lottery messaging.  Graphical advertisements are presented on the consumer’s device, and enabled with hot keys to support common functions such as Purchase ticket, Learn more, Donate, Close, or virtually any other predefined action desired by the lottery operator.  The actions taken by the consumer for each ad presented can be tracked and analyzed to ensure the most effective marketing is being used, and to be able to leverage successful campaigns.

Mobilotto’s LaunchPad communicates securely with the hosted infrastructure which provides device appropriate content and games. The hosted infrastructure also provides ancillary services such as our patent-pending two-factor location verification technology – a must for any secure mobile lottery deployment to ensure compliance in most regulated markets.

Mobilotto’s solution is designed to make play seamless and exciting for existing players, attract new players, and expand revenue channels through intelligent in-game lottery driven marketing.