Innovation & Strategy

Our strategy is to provide a fully-functional lottery transaction engine and the tools necessary for our customers to implement a robust mobile channel, mobile content offerings and a complete mobile communication package which lotteries can use to communicate directly with players.

The Mobilotto solution includes:

• Client applications;

• Mobile web interfaces;

• Graphic support;

• Content development, delivery, and enhancement;

• Server architecture and infrastructure;

• Custom integration with legacy systems; and

•  End to end lottery operator solutions.

Our customer-friendly solution is built on a modular, scalable implementation architecture that provides maximum flexibility, implementation options, and leverages existing lottery investment in:

• Internet infrastructure;

• Payment systems; and

• Player management systems.

Mobilotto’s modular approach extends throughout the development process and all the way to the targeted client device (mobile phone, netbook, other). The heart of the solution is the client LaunchPad which enables management of the service offerings while facilitating secure play of popular lottery, casino, or other games of skill or chance.  The LaunchPad enables new game modules to be automatically delivered to the consumer and allows the user to determine which games are deployed to their device. Users also have the power to opt-in to critical marketing messages, including but not limited to:

• Upcoming draws;

• Good causes supported;

• Promotions;

• Special events;

• Winner awareness; and

• Other lottery messaging.

Mobilotto strongly believes that mobile solutions must offer consumer-centric design, functionality and capability as well as customer access in order to succeed. Without advanced marketing capabilities, player analytics, and real time player feedback mechanisms, a mobile solution is incomplete.  Mobilotto’s solution addresses these concerns and provides the consumer with an intuitive interface that fosters:

• The shortest learning curve possible;

• A high level of engagement and excitement;

• Technical and financial support for global lottery operators; and

• A high performing and stable operating system.

Scalability is key. Mobile devices outnumber computers almost 5 to 1 globally with smartphones making up the majority of current growth. Mobilotto understands the potential growth of the mobile segment, and the typical purchase patterns of lottery players, and has engineered our solution to grow with the demand.